New York City's Times Square is a digital icon known for its spectacular advertisements. My first walk through the center of Berlin, more precisely called Potsdamer-platz, reminded me of the streets of New York City. As far as I could see, people, cars, trams, bicycles AND advertisements were everywhere. I was in awe. The smells, the colors, the architecture and OH those advertisements. I was amazed looking up towards the sky and seeing giant billboard ads for Audi, Ben & Jerry's, T-mobile, H & M, and Volkswagen.Firstly, Berlin has an amazing, mixed-feel of the old and the new. So far, what ha
s made the best impression and is one of my favorite advertising strategies in Berlin are the two-person bicycle taxis. Germany has similar vehicle advertisements, except for Berlin's tour bicycle taxis. I found them to be a very interesting and cool way to promote a brand. The oddly, futuristic, pod-like look of the bikes will attract any foreign visitor's attention. I feel Germany is a step ahead with its strategic integrated marketing. H & M's AIDS campaign is seen throughout the entire city of Berlin; from the giant building signs to the plastic checkout bags.
s made the best impression and is one of my favorite advertising strategies in Berlin are the two-person bicycle taxis. Germany has similar vehicle advertisements, except for Berlin's tour bicycle taxis. I found them to be a very interesting and cool way to promote a brand. The oddly, futuristic, pod-like look of the bikes will attract any foreign visitor's attention. I feel Germany is a step ahead with its strategic integrated marketing. H & M's AIDS campaign is seen throughout the entire city of Berlin; from the giant building signs to the plastic checkout bags. 
In the U.S., advertisements on vehicles all tend to be the same. They are placed on the side of buses, on top of taxis, and on strange trucks with scrolling ads. Nothing like the strange bike pods and/or horse carriage ads placed throughout Berlin. My first impression of the integrated marketing communication used in Berlin was satisfying and enthralling. I can only imagine what awaits for the rest of my stay in Europe. Only great things to come.Highlights
-I was impressed by the non-traditional advertising on Berlin's tour bicycles.
-I believe the IMC concepts thought out and distributed throughout Germany will better reach target audiences.
-From what I have seen, Audi and H & M have the best grasp of integrated marketing.
i completely agree that the two-person bicycles are great advertising medium. they grab people's attention. also, the fact that they are moving around the city gives them great reach and frequency. the quirky colors and cute design are memorable. the only downside is that the medium stands out but do people really remember what the ad was for? personally, i don't so marketers advertising in this medium should look into that.
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